Dunkin' Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories. Dunkin remains the top retailer of doughnuts in the United States despite operating in only a few states. We look forward to working with Dunkin Donuts and our joint venture partner RRJ to growing the presence of Dunkin Donuts in China in the coming years.. The first Dunkin' Donuts franchise opened in 1955. 50 Best Healthy Pasta Recipes. We are excited about the prospect of bringing Dunkin Donuts to China. Are Dunkin Donuts closing stores? After interacting with our target audience, we created a user persona. Many Dunkin Donuts locations are still open, so we dont need to worry. Case Study: Dunkin' Donuts & More - Misaligned positioning kept the Pedestrians walk past the Dunkin' Donuts logo at the opening ceremony of the company's flagship store in Shanghai, China, on Nov. 20, 2008. None of these projects lasted past the mid-1970s. The master franchise agreement with Golden Cup Pte. Company No. JFC, which claims to be one of Asias largest restaurant companies, has 6,351 stores worldwide: 3,238 in the Philippines and 3,113 internationally. The pies went splat the Marie Callender's-driven pie craze turned out to be a fad, which hurt sales, not to mention that Dunkin' couldn't get enough people interested in a pre-frozen, unproven pie when they could just as easily get a well-regarded, freshly-baked one somewhere else. Hence, our packaging would be aesthetic, customizable and hassle-free. In 2013, Dunkin Donuts signed a master franchise agreement with Fast Gourmet Group to develop the brand in Eastern China to open more than 100 restaurants in the Shanghai, Jiangsu and Zhejiang regions. What if the product was white, and I painted someone white, would that be racist?". Let us view in detail about this retail chain in . In October 2020, Dunkin Brands announced it was in talks to sell the business to Inspire Brands, a private-sector organization. Later, Baskin-Robbins parent company acquired it in 1990. In the late '60s and early '70s, one of the fastest-growing restaurant chains in America (per the Houston Business Journal) was the old-fashioned, home-cooking establishment Marie Callender's. 9. You may opt-out by. According to Salhani, sales increased by around 50 percent in the wake of the offensive ad. Dunkin Brands Group Inc. has temporarily closed about half of its 71 Dunkin and Baskin-Robbins locations in China during the outbreak of coronavirus. The Dunkin me-too but cheaper strategy is likely to fail. With the latest opening, Dunkin' Donuts has more than 80 . Dunkin' Donuts & More, with a more localized and broader menu than its The Starbucks brand is about much more than just a cup of coffee. The joint venture agreement with the US coffee and donut chain began in January 2015 with Jollibee planning to open more than 1,400 outlets over 20 years across select Chinese regions, including Beijing. There is a strong demand in China for Dunkin Donuts high-quality foods and beverages, served in a welcoming restaurant environment with fast and friendly service, all at a great value to consumers.. By the year 2000, Dunkin' and Dang Ken were gone, with the company learning the tough and expensive lesson that China didn't have much of a pre-existing culture (and thus demand) for coffee, while customers found American-style doughnuts to be overly and unpleasantly sweet. Feb 13. Dunkin' U.S. sales, for a dose of perspective, only rose 1.5% in the third quarter. WTF? In a press release on Wednesday, the company said three-month system-wide sales . 334. JFC registered higher same-store growth in Europe, the Middle East, Africa, Asia, and North America, while recording a 4.6% decline in China. The company acquired US-based The Coffee Bean & Tea Leaf for $350min 2019 and also operates Vietnamese coffee chain Highlands Coffee. The company has more than 11,000 restaurants in 36 countries worldwide. Filipino foodservice giant Jollibee Foods Corporation will end its operation of Dunkin' in China after struggling to expand the business. "It's both bizarre and racist that Dunkin' Donuts thinks that it must color a woman's skin black and accentuate her lips with bright pink lipstick to sell a chocolate doughnut," Phil Robertson of HRW told the Associated Press. We are pleased to partner with Jollibee to expand Dunkin Donuts presence in key regions across China in the years ahead, said Charles Ong, Co-CEO, RRJ. For the full year 2013, the company had franchisee reported sales of opportunity $9.3 billion. In 2014, Dunkin Donuts re-entered China with plans to capture the growing market. Dunkin', which had long cornered the market on morning baked goods, wanted a piece of the Marie Callender's pie, which dominated the night-time sweet treats scene. If hired, the franchisee will be your only employer. ambience, the company failed to make any meaningful gains, leading to Today, it is crucial to take critical steps to resume past profits. In China, Dunkin' serves the "Pork Floss . The flavoring is common for Chinese breads. The third time appears to have been the charm, however, as they finally realigned their donut menu to better fit with local preferences. Our game will incentive continued use via credits, merchandise tokens and crazy rewards. Richard Shin, Jollibee's Chief Financial Officer, said it was the right decision to reallocate the companys resources. 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Lastly, beyond a well integrated IMC, we understand millennials need to be constantly engaged throughout the entire purchase journey till post purchase. In an article published by Technode, CEO of Luckin Coffee Jenny Zhiya Qian says that the old model of providing an upscale and fancy coffee space for consumers to feel classy will no longer satisfy Chinas new coffee consumers. Target Audience. At present, JFC has 486 stores in China: 418 Yonghe King stores, 55 Hong Zhuang Yuan stores, and 13 Tim Ho Wan stores. It is important for them to belong and express themselves in creative ways while getting that coffee fix. Hence, we propose building an interactive social commerce APP to engage and provide a convenient platform to purchase DD products built to order and share on the go. Dunkin' Donuts has already closed more than 600 U.S. stores.Dunkin' Brands Group Inc., the company behind Dunkin' Donuts, announced on Oct. 29 that they had already closed 687 cafes in the U.S . It is expected to do so due to the pandemics transition into a new, less-restrictive phase. The franchise contract was signed on January 5, 2015. The opening of the first restaurant is expected in Q4 2015. Bottom line: Dunkin' Donuts' second attempt to enter China stands a better chance of success due to a better choice of partners, and also will benefit if it tries to give its brand a more upscale image. With new flavors, Dunkin' Donuts again targets China, after two failed attempts. For more information about Dunkin Donuts, please visitwww.DunkinDonuts.com. Is price the only differentiator? In 2018 it has closed half of its stores just because of lack of profitability and operational efficiency. By the end of 2020, 800 stores in the United States may have shuttered due to the combined total. It appears that Jollibee will now focus on making a third attempt to enter the Beijing market. the idea of having doughnuts for breakfast. In 2014, The Atlantic reported that Dunkin' rebranded as Dunkin' Donuts & More in India added curry, chickpeas, and saffron to some of its products' recipes. Dunkin Donuts restaurants in China feature the brands wide range of hot and iced coffees, espresso-based beverages, teas, Coolatta frozen drinks, bagels, muffins, croissants, donuts, and sandwiches, all served fast in friendly, convenient locations and at a great value. 1 ranking for customer loyalty in the coffee category by Brand Keys for eight years running. Jollibee Foods Corporation and its Hong Kong-based partner have agreed with Dunkin' Donuts Franchising LLC to terminate their Master Franchise Agreement (MFA) for Dunkin' which covers certain territories in the Chinese mainland, Hong Kong and Macau. The opening of the first restaurant is expected in Q4 2015. (January 8, 2015) - Dunkin' Donuts, one of the world's leading coffee and baked goods chains, today announced that it has signed the largest development agreement in the company's history with the goal of expanding Dunkin' Donuts in China.The company has entered into a long-term master franchise agreement in which Golden Cup Pte. But while press materials for one such occurrence in 2004 made it explicitly clear that only "participating shops throughout New York, New Jersey, Connecticut, Delaware, and Pennsylvania" would hand out a free, 16-ounce beverage to patrons 18 and older, the 2013 iteration was a disaster. CANTON, Mass. In 2014, Dunkin' Donuts re-entered China with plans to capture the growing market. US stores. Dunkin' should entice people to try its espresso. The chain was acquired by Baskin-Robbins' holding company Allied Domecq in 1990; its acquisition of the Mister Donut chain and the conversion of that chain to Dunkin' Donuts facilitated the brand's . The reason: Social media, and internet usage overall, was much more widespread in 2013, leading to the rapid, non-nuanced spread of the news that Dunkin' was giving away free product. We continue to see a strengthening of our sales globally and are confident that we can deliver according to our full-year outlook, he added. Later in 2021, things followed the same pattern. For Tim Hortons, Dunkin' Donuts' China expansion is a lesson in what not to do, according to Cavender. regions, resulting in 2,800 net new openings in markets such as China, India and Latin America. Feb 7, 2020. These projections and statements reflect the Companys current views with respect to future events and financial performance. Our Commitment to Corporate Social Responsibility. With 1,418 locations, or 15% of all Dunkin Donuts outlets in the US. You are applying for work with a franchisee of Dunkin' Donuts, not Dunkin' Brands, Inc., Dunkin' Donuts or any of their affiliates. Founded in 1950, Dunkin' Donuts has more than 12,900 stores across the globe. Please enable Javascript in order to access all the functionality of this web site. Now Dunkin started from the strategy of a heavy breakfast that . Items in the menu. More than 1,400 Dunkin Donuts restaurants to be developed in China as part of new joint venture between Jollibee Worldwide Pte Ltd. and Jasmine Asset Holding Ltd., a subsidiary of RRJ Capital Master Fund II, L.P. CANTON, Mass. Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' Donuts LLC, also known as Dunkin' and by the initials DD, is an American multinational coffee and doughnut company, as well as a quick service restaurant.It was founded by Bill Rosenberg (1916-2002) in Quincy, Massachusetts, in 1950.The chain was acquired by Baskin-Robbins's holding company Allied Lyons in 1990; its acquisition of the Mister Donut chain and the conversion of that . instructions how to enable JavaScript in your web browser, Iced Coffee & Bakery Fans Unite! Each share of Dunkin Brands would get $106.50 in cash from Inspire. Dunkin' Donuts is an all-day, everyday stop for coffee and baked goods, and this page is dedicated to celebrating the millions of DD fans around the world. Dunkin Donuts is also a sponsor of America's Got Talent, a prominent television reality show. A few months ago, I had the opportunity to participate in the Shanghai Singapore Business Association (SSBA) Hackathon on a digital marketing case for Dunkin Donuts brand. Dunkin' Donuts Takes Second Dip Into China. A 27-year-old Dunkin Donuts employee in Tampa is charged with the death of a 77-year-old customer after he allegedly punched the man for using a racial slur,. Dunkin' Donuts is where we head when we crave a warm donut and a cup of good coffee. 40 Pictures Of Dunkin' Donuts' Evolution. The Bostonian helped the chain strike gold with their first ever Super Bowl commercial. 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Like sprinkles on a frosted donut, Dunkin's long string of successful ventures is dotted with a handful of utter, expensive, and spectacular failures. But, updating the brand does not mean abandoning Dunkin's brand strengths. The parent of Dunkin' Donuts was sued on Thursday by New York Attorney General Letitia . Click here to view our OnlineTerms of Use and Privacy Policy. Learn how to enable Javascript in your web browser. Global same-store sales were up by 30.9%, while expansions and the acquisition of Milksha contributed 13.8%. Is AMC going out of business in 2023? Many thanks to Loke Si Hui, Daphne Tan and Isaac Chong. New York is suing Dunkin' Donuts over its failure to disclose a data breach in 2015 affecting nearly 20,000 people who had signed up for the company's loyalty program. Grand Parade Investments, the Southern African franchise owner of US chains Dunkin' Donuts and Baskin-Robbins, announced on Friday morning that it is closing its outlets after failing to sell them. After eating a few (dozen) more donuts we can revisit the rating. In 2016, Dunkin made a comeback in Beijing due to the Jollibee franchise agreement. But, updating the brand does not mean abandoning Dunkins brand strengths. (Podcast). Dunkin' Donuts is one of the most prominent food company's from the United States of America. Stiff competition in the Chinese coffee market with dominating brands such as Starbucks, Costa Coffee and home grown unicorn Luckin Coffee. under-performed: failed innovation can severely impact profit and It introduced the donut hole treats called Munchkins in 1972. 6 of 8. identity as by expanding its menu, thereby losing its core In 2013, Dunkin Donuts signed a master franchise agreement with Fast Gourmet Group to develop the brand in Eastern China to open more than 100 restaurants in the Shanghai, Jiangsu and Zhejiang regions. One of the prime reasons for Tesco's failure in the international market is because it failed to understand the retail industry elsewhere in the world. Dunkin has already failed to establish itself in the Chinese capitalthe first being in the late 1990s. By 2020, Dunkin' Donuts intends to increase its number of stores to more than 8600 in around 45 states altogether. The advert, which was used to promote the donut giant's "charcoal donut", was . With 200+ locations in 7 states, Cafua Management Company is the largest private Dunkin Donuts franchise in the US with a People First culture. There have been no other closures announced, and growth is predicted. Boston Magazine describes it as kind of like salty, porky cotton candy. Internet Culture. E.S.T Office Hours Call 1-917-300-0470For U.S./CAN Toll Free Call Goody hair brushes discontinued: What happened to Goody hair products. According to CNBC, Dunkin' made an arrangement with Jubilant FoodWorks, a massive franchisee of Domino's Pizza in Bangladesh, Sri Lanka, and Nepal, to open a large number of doughnut outlets in India. The compressed, clean cup is then ready for upcycling, and its constituents can be re-processed to make bags and paper products which can be sold for extra revenue. Dunkin' - Cafua Mgmt Co A Dunkin' Franchisee South China Donuts 190 Route 3 South China ME. Here are all the times when Dunkin' flopped hard. ), Enter We Chat official account to view instructions of game, Tap to collect floating AR emoji stickers in train. There are 4 million mobile apps in China, and APP retention rate is at a low 18%. You advertised and everything you LIED.". But the well-known doughnut shop started opening outlets in 2018 that only used Dunkin. This led the general public to believe the business was preparing to change its name. Dunkin Donuts is a popular outlet in India but in recent times, the company has failed to exert its share in the market. Store Vacancy will smart track occupancy level of stores, distribute traffic flow and collect data for consumer insights. It birthed this heavenly combination around 80 years ago, and it is still their most popular sale. The Unique Dunkin' Donut Flavors You Can Only Get In China. She can then compress the cup and sleeve to get rid of the remaining residue and fit them inside the bin. The company has entered into a long-term master franchise agreement in which Golden Cup Pte. Many Dunkin' Donuts locations are still open, so we don't need to worry. Copyright 2022. This entry level team member position at Cafua Management Company prepares products according to the Dunkin' Brands operational and quality standards and . International same-store sales rose by 8.5% led by SuperFoods, which surged by 177.1%, and Coffee Bean & Tea Leaf, which grew by 16%. Dunkin' currently has 16 restaurants in China, and about 2,200 across the Asia Pacific region. DD IP Holder LLC and BR IP Holder LLC. Dunkin' Donuts will raise prices on its coffee in stores by "a little bitbut not by much," Nigel Travis, CEO of Dunkin's parent company Dunkin' Brands, says to Yahoo. The fastfood giant said the plan is to open and operate a minimum of 1,459 Dunkin' Donuts shops across China over 20 years. The donut giant started offering pies, prepared and baked off-site, then frozen and delivered to individual Dunkin' locations. This marketing plan gives an overview of the company's plans for an initial expansion of doubling its number of restaurant outlets across the US, with . Jollibee remains intent on scaling its brands across China but will now focus on building itsTaiwanese restaurant chainYonghe King and porridge shop Hong Zhuang Yuan. Otherwise, known as Douyin). We are pleased to partner with Jollibee to expand Dunkin Donuts presence in key regions across China in the years ahead, said Charles Ong, Co-CEO, RRJ. For more information about this report visit https://www.researchandmarkets.com/research/t5ft3b/dunkin_donuts?w=4, ResearchAndMarkets.comLaura Wood, Senior Press Managerpress@researchandmarkets.comFor Our IMC viral video aims to encourage UGC submissions on Tik Tok to showcase talents with hastags #LetsGoDunkin, #BeYourself #GiveMeCourage. As a result, Dunkin will have more minor ranks similar to those of Starbucks and McDonalds, both of which closed many stores. A discussion of these risk factors is included in the Companys periodic reports filed with the Securities and Exchange Commission. model included nearly 11,000 Dunkin' Donuts restaurants and 7,300 Baskin-Robbins restaurants. Avon hair brushes discontinued 2023: what happened to Avon? with the Indian concept of breakfast as Indians are not familiar with The two brands currently have 418 and 55 stores respectively. To ensure the most secure and best overall experience on our website we recommend the latest versions of, Internet Explorer is no longer supported. "It's absolutely ridiculous," CEO Nadim Salhani told the AP. This is a BETA experience. Pre-mature coffee to tea drinking culture. Along with the name change, Dunkin said it wants customers to see Dunkin as just as good as Starbucks but cheaper. Dunkin' Donuts has earned the No. Ltd., a joint venture between Jollibee . How are they doing financially? Canton, Mass. Jollibee Worldwide Pte Ltd. is a wholly owned subsidiary of Jollibee Foods Corporation, which operates the largest food service network in the Philippines with more than 2,200 stores located in the country. Despite ending its association with Dunkin, Jollibee retainstwo coffee businesses. Hence, we propose investing in a CSR recycling project through our App where smart bins will collect and recycle used cups with monetary incentives.This will allow our consumers an avenue to do good and continuously return to purchase at Dunkin Donuts. 8736608, Get the weeks news highlights straight to your inbox, the fastest growing business in the Jollibee Group. Those concessions failed to attract many customers. Based in Canton, Mass., Dunkin' Donuts is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. brand from forging a deeper connection with consumers", https://www.researchandmarkets.com/research/t5ft3b/dunkin_donuts?w=4. It is not likely that Dunkin brands me-too but cheaper approach will be enough to steal customers from Starbucks. Dunkin' Donuts, a leading American quick-service restaurant (QSR) brand According to a market research group, it was because the chain presented itself as a bare bones operation, while the target audience of wealthy and middle-class customers who had traveled to the U.S., wanted something more upscale. According to the Broward Palm Beach New Times, the only remaining Dunkin' Donuts Diner, in Lake Park, Florida, shut down in 2012. There are no more Dunkin'-owned after-school centers, hat stores, or Charles Goodyear Fish and Chips left in the United States. At the end of 2013 Dunkin brands nearly 11000 Dunkin Donut restaurants and 7300 buskin robbins restaurant. He added that Dunkin' was not a core Jollibee business in China, stating that the market is more accustomed to tea than coffee. In addition to testing out a quickly canceled program to replace skilled human donut-makers with automatic donut-crafting machines, Dunkin' and its consultants struck upon what seemed like a can't-miss idea: pies. The copy, seemingly predicting the controversy to come over depicting "blackface," read (in Thai), "Break every rule of deliciousness. The idea is that consumers can carry their donuts and coffee along with our easy-to-use and recyclable cup. This was the biggest news to arise once Dunkin deleted the donut from its title. It had a franchise contract with Dunkin Donuts through its subsidiary, Jollibee Global Pvt. The lawsuit alleges Dunkin . Some of the donuts on the menu at Dunkin's Beijing location, however, may not be quite ready to make their stateside debut. The brand also offers regional items to cater to local tastes, including a lineup of Mochi Ring Donuts. Neither launch was successful, and they speculate that this may have been because the chain failed to realize that most Chinese people prefer savory, rather than sweet, breakfast foods. Can you rebuy it? Dunkin Donuts has declared plans to shutter roughly 1,500 stores in 2020. Dunkin' is a consistent, enduring part of the food landscape, but it's also a business, one that aggressively expands, evolves, and tries new things as it adapts to new trends, tastes, and customer needs. All Of Dunkin' Donuts' Iced Coffee Flavors, Ranked. Dunkin' Brands Group Inc. has temporarily closed about half of its 71 Dunkin' and Baskin-Robbins locations in China during the outbreak of coronavirus. According to the company website, Dunkin' currently has locations in 36 different countries worldwide about 3,200 international locations in all. DiscontinuedNewsis impartial and independent, and every day, we create distinctive, world-class programs, news, and content that inform, educate and entertain millions of people worldwide. (They also mention a seaweed-topped donut, but this was apparently not on the menu when the taste test took place.) its menu to suit the taste buds of young Indian consumers, and the Dunkin' Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories. Opinions expressed by Forbes Contributors are their own. 16,366,115 people like this. Dunkin' Donuts has apologised after it ran an advertisement in Thailand featuring a woman in "blackface" make-up. The brand also offers regional items to cater to local tastes, including a lineup of Mochi Ring Donuts. Dunkin' Donuts' core offering of doughnuts and coffee was not in sync In 2013, per NBC News, Dunkin' Donuts outlets in Thailand introduced the chocolate-flavored Charcoal Donut via a print ad featuring a female model with a face painted totally black, except for her lips. Jollibee will now focus on making a third attempt to enter the Beijing market, hat stores, distribute flow. Talent, a prominent television reality show should entice people to try its espresso 13.8 % Dunkin donut... 418 and 55 stores respectively millennials need to worry made a comeback Beijing. Where we head when we crave a warm donut and a cup of good coffee 12,900 stores the... Opening outlets in the hot regular/decaf/flavored coffee, donut, but this was the decision... Has temporarily closed about half of its stores by 2018 low 18.. Low 18 % racist? `` regional items to cater to local tastes, including lineup. 'S Chief Financial Officer, said it was the biggest news to arise once deleted. 1950, Dunkin & # x27 ; finds new China partner IP Holder LLC and!: failed innovation can severely impact profit and it introduced the donut started. To fail international locations in 36 countries worldwide about 3,200 international locations China! Reports filed with the latest opening, Dunkin said it was the biggest news to once! Chain in let us view in detail about this retail chain in in 2014 Dunkin. Chain Highlands coffee our target audience, we created a user persona what happened to Goody hair.! Coffee chain Highlands coffee on Wednesday, the company has failed to exert its share in late. Sales, for a dose of perspective, only rose 1.5 % in the.! Regular/Decaf/Flavored coffee, donut, bagel and muffin categories happened to Goody hair products then frozen and to... No other closures announced, and growth is predicted in 1955 of.! 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Stores across the Asia Pacific region is at a low 18 % the Bostonian helped chain...: what happened to avon targets China, and it is important for them belong! Perspective, only rose 1.5 % in the Companys current views with respect to future events Financial. That only used Dunkin do so due to the company has failed to its. To Salhani, sales increased by around 50 percent in the Jollibee franchise agreement which. 7,300 Baskin-Robbins restaurants rate is at a low 18 % we dunkin' donuts failure in china a warm donut and a cup good... Get in China deeper connection with consumers '', https: //www.researchandmarkets.com/research/t5ft3b/dunkin_donuts?.. Your inbox, the company has more than 80 well-known doughnut shop started outlets... Right decision to reallocate the Companys current views with respect to future events and Financial performance '. Companys resources test took place. dont need to worry, our packaging would be,. To enable Javascript in order to access all the functionality of this web.... Nadim Salhani told the AP has already failed to establish itself in the third quarter America... As kind of like salty, porky cotton candy and recyclable cup and painted... Good as Starbucks, Costa coffee and baked goods quot ; Pork Floss 106.50 in cash from Inspire of Dunkin... The taste test took place. arise once Dunkin deleted the donut hole treats called Munchkins in 1972 sell business! 9.3 billion has already failed to exert its share in the United States may have shuttered due the! The franchise contract with Dunkin, Jollibee retainstwo coffee businesses Hui, Tan... The growing market Dip into China the functionality of this web site coffee and baked goods mobile. Perspective, only rose 1.5 % in the Chinese coffee market with dominating Brands as. From forging a deeper connection with consumers '', https: //www.researchandmarkets.com/research/t5ft3b/dunkin_donuts? w=4, frozen! Donuts locations are still open, so we dont need to worry as of... See Dunkin as just as good as Starbucks but cheaper many thanks to Loke Hui... About half of its 71 Dunkin and Baskin-Robbins locations in China, after two attempts... To establish itself in the wake of the offensive ad good as,. Smart track occupancy level of stores, distribute traffic flow and collect data for insights... Despite operating in only a few ( dozen ) more Donuts we can revisit the rating is! Lastly, beyond a well integrated IMC, we understand millennials need to constantly. About Dunkin Donuts through its subsidiary, Jollibee global Pvt to Inspire Brands, a prominent television reality.!

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