And whats more, people in South-East Asia tend to spend even longer online each day than the global average. For context, that's the same number of users as Mixi reported in Japan at the time, despite Japan's population being roughly 2 times bigger than South Korea's DataReportals Simon Kemp recently shared insights into the social media behaviours of South-East Asias young adults with the 1,800 delegates attending the Public Diplomacy in Asia 2021 conference, organised by the Singapore International Foundation. Mobile use is also very popular, with 99.3% of the population accessing social media via mobile. TikTok is now the third-largest worldwide social network, according to our inaugural forecast. There are 4.33 billion social media users around the world today, equating to more than 55 percent of the worlds total population. A whopping 92% are on Facebook, 76% sell via WhatsApp, 72% sell on Instagram, and 49% are on Facebook Messenger. You need at least a Starter Account to use this feature. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Shoppers use different platforms to do research on brands and products, and seek recommendations from their networks on what to buy. The primary demographic of Weibo users are Gen Z, who often discover trends and the latest promotions from influencers through the app. But youll remember that the typical young adult in South-East Asia uses an average of 7 platforms each month, which means that the audiences of most of these platforms see considerable overlaps. However, the numbers for South-East Asia are even more impressive. In some geographies, however, there are significant challenges. Use Ask Statista Research Service. Published by S. Ganbold , Jun 30, 2022. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other . How Will Social Network Usage Change in Asia-Pacific in 2022? They leave reviews on sellers official pages, tag them for raves and rants, and show off their new buys on their own feeds. In fact, according to DataReportals 2021 report, 99.5% of internet users between the ages of 16-64 visit or use social media. Read our article on Malaysia digital marketing platforms and tips for Malaysia digital marketing success, including social media marketing, SEO, and ecommerce. WeChat With around 1.3 billion active users, WeChat has quickly become one of Asia's most popular social media platforms. We are all too familiar with some of the most recognised social media networks in the western world, but many of these channels may be inaccessible to some of the worlds largest markets. https://t.co/VTPmzjHrXb, The Weekly Digest from SMPerth - https://t.co/ijzN7Hf5SQ, Its changed the lives of modern society; from how we do business, how we are entertained, how we interact with eac https://t.co/Nkyty8fMfb, This is it. Founded in 2016, Ayoconnect is Southeast Asia's largest Open Finance API platform. Please create an employee account to be able to mark statistics as favorites. What's new and trending on the blog? And let's not forget about influencer marketing it's taken the social media world by storm! But social commerce still garners 43% of the market, with Facebook, Instagram, and homegrown super-app Zalo as the top three platforms. Enter branded content. Fill out the form below to get started. And let's just say, the money is rolling in with China accounting for a whopping 80% of TikTok's total revenue. It is important to note that there is localized preference such. Get the latest news, update and special offers delivered directly in your inbox. Well start off with a quick look at the global state of digital for context, before going on to look at the specific behaviours and preferences of South-East Asias young adults. The most popular social media platform in Indonesia is YouTube, followed closely by the social media application WhatsApp. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. Comparatively, those in Japan spend 51 minutes per day on social media (as of 2020). Get ready to take your marketing to the next level! With Facebook Shop, Instagram Live Shopping, Tiktok Shops, and Product Pins from Pinterest, shopping is as seamless as it gets. The sales value of social commerce worldwide is forecast to keep growing at a steady pace, reaching 2.9 trillion U.S. dollars by 2026. Weve scoured the web and compi https://t.co/0DyxFuJnYn. WHO WE ARE? (February 28, 2022). 3), and WeChat (No. It's all about the "For You Page" feature. Tencent QQ is a messaging app similar to WeChat, but with a slightly different demographic. But fear not! Results: 975 travellers were analysed - the majority (817, 83%) being tourists. In GWIs ongoing study of digital behaviours across 47 of the worlds top economies, the Philippines consistently comes out top in terms of time spent using the internet. Brands can publish updates to their page or send direct messages to their followers, such as coupons, product information, photo, videos, and event information. Well, the clear takeaway from all this research is that you can reach pretty much all of the users of any given social media platform on at least one other social platform. You can only download this statistic as a Premium user. TikTok would have been closing in on Instagram for second place, but its ejection from India has made that outcome nearly impossible. Anyone considering doing social commerce in Vietnam (or, as the country calls it, social network shopping or SNS) may want to read market research firm Q&Mes July 2019 survey findings first. As for what products the Vietnamese buy on these platforms, fashion products are at first place with 55% of all purchases. GWIs latest data reveals that when it comes to South East Asias young adults you can reach almost all of the users of a particular social media platform on at least one other platform. What Are the Biggest Trends for Facebook, Instagram, Snapchat, TikTok, Twitter, WeChat, and Douyin? And if you have any questions about the content Im presenting today, please feel free to contact me on social media; youll find me on LinkedIn and Twitter as eskimon. Facebook, Youtube, Whatsapp and Instagram are some of the most popular platforms1. All age groups use YouTube, although it is getting more popular among the younger generations. What separates the apps is SNOWs myriad of filters and stickers, which incorporate augmented reality. Hello folks, and thanks very much for joining us today. It is very popular among celebrities and influencers and is mainly used to stay up-to-date on current events or to get updates on topics users are interested in5. TikTok Marketing will be on the Rise TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. That's user-generated content, or UGC for short! Different types of international shipping, explained, They can easily reach a wider group of customers, Compared to eCommerce marketplaces, it is easier for them to set up their business and have a low overhead, They can also leverage their personal networks to sell and reach other networks, 40% of sales are done via social commerce, Electronics, fashion, and health & beauty as the top three consumer categories, making up 70% of online sales, 10 million Indonesians buy only via social commerce, and another 10 million also buy through marketplaces or e-tailing, Social commerce makes up more than US$3 billion in GMV, and is predicted to go up to between US$15 billion and US$25 billion by 2022., 87% of them use social media to sell their products, The Philippines percentages for the first two social media platforms are also the highest for all the surveyed countries, Only 63% of Singaporean merchants do social selling (with Indonesia having a much better 80% rate). And on Instagram, interactions between shoppers and sellers are generally instigated by Instagram Stories. Now hopefully thats given you some useful global context, but what about the online behaviours of young adults across South-East Asia? The blog Geeks in Cambodia offers pros and cons for this situation. [Online]. Business owners often go where their customers are. For this specific presentation though, Ill be focusing on the online behaviours of people between the ages of 16 and 24 living in South-East Asia. Given that APAC covers a wide region, the most popular platforms also vary greatly between countries. It is a messaging app, similar to WhatsApp. Now you know where to reach your customers. It also ranked first globally with the most mobile downloads of Whatsapp and Tiktok in 2020. Over at the Land of Smiles, 95% of online sellers are doing business on social media, according to PayPals survey. Preparing the region's marine and offshore industries to prosper through the clean energy transition was the focus at the ABS Southeast Asia Regional Committee Meeting. Insider Intelligence Inc. All Rights Reserved. In Southeast Asia, the food sector has been on the rise and the ride-hailing giant Grab is dominating the region with its bold expansion to food delivery, GrabFood. So, it's time for brands to jump on this trend and take advantage of it. Close behind are Facebook and LINE, with 89.2% and 88% respectively. 140 million Indonesians (over 65% of the population aged 13+) are on Facebook, while 107 million (42% of the population aged 18+) are on YouTube3. Arming yourself with Japanese social media marketing experts is a surefire way to reach your target customers in Japan. And I think the key takeaway here is to make sure you dont rely too heavily on media headlines to inform your social media strategy. Just take a look at Dove's iconic "Real Beauty" campaign. The program offers three areas of concentration: Austronesian Studies (Indonesian and Malaysian Studies), Thai Studies, and Vietnamese . To use individual functions (e.g., mark statistics as favourites, set And with a multitude of platforms to choose from, it is critical to create the right content for the appropriate platform that matches your product, service and target audience. That equates to almost a million new users every day since this time last year. Facebook remains to be the most popular platform, boasting 2.89 billion monthly active users, with new users mostly generated from Indonesia, the Philippines, and India . Our latest research indicates that the global total has increased by more than 7 percent over the past year, with 332 million people coming online for the first time in the past 12 months. The latest data from GWI shows that the typical global internet user now spends an average of almost 7 hours per day online, which means that humanity will spend a combined total of 12 trillion hours using the internet in 2021 alone. KakaoTalk is a free mobile messaging app that allows users to send and receive messages, photos, videos, and voice messages. There were 56.85 million social media users in Thailand in January 2022.. According to PricewaterhouseCoopers (PwC)s Global Consumer Insights Survey 2019, Southeast Asian shoppers in four countries buy straight from social media. With 93+ million monthly active users, over 72% of the country's population uses LINE. Thats the case for Thailand (50% of shoppers), Indonesia (49%), Vietnam (48%), and the Philippines (38%), where social media influenced 54% of fashion purchases. The top social networking platforms are Twitter, Instagram, and Facebook . Are you interested in testing our business solutions? Facebooks dominance means social commerce is a hit here compared to eCommerce marketplaces, to the point that Facebook has become synonymous with the internet at large. As elsewhere, social media is massively popular across Southeast Asia. The most popular social media platforms. Approximately 150 million of them are active shoppers, and will boost the regions internet economy to US$153 billion in gross merchandise value (GMV) by 2025. The big players, like BIGO and Kitty, tend to be backed or owned by Chinese firms. This button displays the currently selected search type. LINE is a Japanese messaging app that is popular across Asia. So the next question becomes this: How can you get your products to themand as quickly as possible? That's the power of branded content in action! Selling on Instagram has quickly become a staple feature of the platform, with many businesses seeing significant returns. In fact, by 2020, the app had been downloaded over 360 million times in Southeast Asia alone. In 2020, QQ introduced e-learning as the pandemic closed many schools in China. Moreover, 90% of these 360 million internet users go online with their smartphones. Its essential to consider who you are trying to reach, how you will reach them within the app, and what tailored content you can produce to keep them engaged when choosing your Asian social media networks. The most-used platforms are YouTube, Whatsapp, Instagram, and Facebook2. South-East Asias young adults also use a wide variety of social media platforms, averaging roughly 7 platforms per month, compared to a global average of 6.3 platforms for users across all age groups. How are Facebook, Instagram, TikTok, Twitter, and Snapchat doing in the region and in individual countries, and what is the outlook for each? 82% of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. WHATS IN THIS REPORT? Twitter has 45 million monthly active users, or 36% of the population. Currently, you are using a shared account. We have also gathered data on Indonesia's internet and social media users below. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Active social media user penetration APAC 2022, by country, Social media market share Asia 2022, by platform, Average time spent online by consumers on social media APAC 2019-2021, Number of active social media users APAC 2022, by country, Social media: global penetration rate 2023, by region, Most popular social media in China Q3 2022, Global social network penetration rate as of January 2023, by region, Active social media user penetration in the Asia-Pacific region as of February 2022, by country, Number of active social media users in the Asia-Pacific region as of February 2022, by country (in millions), Average time spent using social media by online consumers in the Asia-Pacific region from third quarter of 2019 to third quarter of 2021 (in hours and minutes), Market share of social media platforms in Asia in February 2022, by platform, Mobile social media market share Asia 2022, by platform, Market share of mobile social media in Asia as of April 2022, by platform, Facebook monthly market share Asia 2022-2023, Monthly market share of Facebook in Asia from April 2022 to January 2023, Twitter monthly market share Asia 2022-2023, Monthly market share of Twitter in Asia from April 2022 to January 2023, Instagram monthly market share Asia 2022-2023, Monthly market share of Instagram in Asia from April 2022 to January 2023, YouTube monthly market share Asia 2022-2023, Monthly market share of YouTube in Asia from April 2022 to January 2023, Share of internet users of the leading social media in China as of 3rd quarter 2022, Facebook: monthly active users in APAC 2014-2021, Facebook monthly active users (MAU) in the Asia-Pacific region as of 4th quarter 2021 (in millions), Daily active Facebook users APAC Q1 2014-Q4 2021, Number of daily active Facebook users in the Asia-Pacific region from 1st quarter 2014 to 4th quarter 2021 (in millions), Facebook quarterly revenue APAC 2014-2021, by segment, Revenue of Facebook in Asia Pacific from 1st quarter 2014 to 4th quarter 2021, by segment (in million U.S. dollars), Distribution of YouTube channels Asia November 2021, by category, Distribution of YouTube channels in Asia as of November 2021, by category, Average number of subscribers of YouTube channels Asia November 2021, by category, Average number of subscribers of YouTube channels in Asia as of November 2021, by category (in 1,000s), Average views per subscriber of YouTube channels Asia 2021, by category, Average views per subscriber of YouTube channels in Asia in 2021, by category, Average views per video of YouTube channels Asia 2021, by category, Average views per video of YouTube channels in Asia in 2021, by category (in 1,000s), Number of active WeChat messenger accounts Q2 2011-Q3 2022, Number of monthly active WeChat users from 2nd quarter 2011 to 3rd quarter 2022 (in millions), Number of monthly active users of Weibo Corporation from 1st quarter of 2014 to 3rd quarter of 2022 (in millions), Number of daily active TikTok users via iOS worldwide from January 2019 to January 2022 (in millions), Number of daily active TikTok users via Android worldwide from January 2019 to January 2022 (in millions), Commonly used platforms for influencers Asia 2021, by country, Share of influencers using selected social media platforms in Asia in 2021, by country or territory, Number of YouTube channels Asia November 2021, by subscriber count, Number of YouTube channels with over one thousand subscribers in Asia as of November 2021, by subscriber count, Most subscribed YouTube channels APAC Feb 2022, Most subscribed YouTube channels from Asia Pacific as of February 2022 (in million subscribers), Most followed Instagram accounts APAC Feb 2022, Most followed Instagram accounts from the Asia-Pacific region as of February 2022 (in million followers), Daily time spent spent using social media APAC 2021, by country, Average daily time spent using social media in the Asia-Pacific region in 3rd quarter of 2021, by country (in hours and minutes), Average number of social media platforms used per internet user APAC 2021, by country, Average number of social media platforms used per internet user in a month in the Asia-Pacific region in 2021, by country or territory, Share of internet users using social media for work APAC 2021, by country, Share of internet users who use social media for work purposes in the Asia-Pacific region in 2021, by country or territory, Intention to shop on social media platforms APAC 2021, by country, Intention to shop on social media platforms in selected Asia-Pacific countries in 2021, Interest in social media commerce integration SEA 2020, by country, Share of interest in social media commerce integration in Southeast Asia in 2020, by country. And in Asia, those trends are changing all the time, given the region's diverse cultures, languages, and market behaviors. Youku is free to use, but it also offers paid subscription services that give users access to additional content and features. And in an era when socials dont always mean actual, physical connections between human beings, social media has quickly become a critical eCommerce component for entrepreneurs. But its numbers also have a better distribution across platforms. In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. Owned by Alibaba Group, Youku is one of the most popular video hosting and streaming platforms in China, alongside TikTok (Douyin in China) and Bilibili. And digital content can easily drive impulse purchases. Across Southeast Asia, there are only a couple of notable live-streaming platforms, such as BIGO Live, Thai platform Kitty Live, and the Singaporean startup BeLive. You're not alone! Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. Which Countries Use Social Media the Most? When expanded it provides a list of search options that will switch the search inputs to match the current selection. These reports offer in-depth insights into digital behaviours across more than 230 countries and territories around the world, exploring how people of all ages use the internet, social media, mobile devices, and ecommerce. Meanwhile, that average rises to more than 8 platforms per month for young adults in Malaysia, the Philippines, and Singapore. As a result, you can focus on those social platforms that offer you the best opportunities to engage your audience. Indonesians spend up to four hours a day on their mobile phones, like their Philippine and Malaysian counterparts. The silver lining is that Asia is still at the forefront of internet and social media usage. However, the number of people using social media is growing even faster. To learn more, visit www.moengage.com. Well also get a chance to explore some of the topics Ive covered in more detail during the upcoming panel discussion, but just in case I dont get a chance to answer your specific question, please feel free to ask me questions on social media too youll find me on LinkedIn and Twitter as eskimon [please feel free to add your questions in the comments section below this post too]. This indicates that many Thai people use Facebook to gain new information and to shop for new products. Meanwhile, 36.6% use social platforms to fill their free time. WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. By showcasing real women and promoting body positivity, Dove was able to connect with its audience in a big way and build a loyal following. The impressive headlines arent limited to user numbers though; people are also spending ever more time using connected technologies. In 2023, there's no denying the huge potential of S-commerce. So, given that social media plays such an important role in the lives of young adults across South-East Asia, lets take a closer look at their social media behaviours and preferences. As the majority of Japanese internet users have LINE, regardless of age or gender, LINE Ads is one of the most effective ways for businesses to get ad impressions on smartphones. The favourite social media platforms of South-East Asia's young adults. Across South-East Asia, people aged 16 to 24 spend roughly 60 percent of their waking lives online. Social audio content is poised to be the next big thing in Asia, especially with the rapidly growing podcast industry in Southeast Asia. The top social media platforms used globally include: YouTube Instagram Twitter Facebook TikTok WhatsApp Find out how to target key social media demographics and improve how you promote and grow your audience by understanding which countries use which social platforms and why. In Taiwan, social media is hugely popular among internet users. Are you interested in testing our business solutions? Lets dig a bit deeper into the data to find out. Methods: We surveyed travellers departing from Hamburg International Airport to South or Southeast Asia, using a questionnaire on demographic, medical and travel characteristics. For further information about LINE, its users, and digital advertising, please refer to our other articles, Why LINE is the most popular messenger app in Japan and The Ultimate Guide to using LINE Japan for advertising your business. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. To put these numbers in context, its worth highlighting that young adults in South-East Asia now spend 4 times as much time using the internet as they spend watching television and that includes time spent watching streaming platforms like Netflix. Making waves, by 2020, QQ introduced e-learning as the pandemic closed many in... ( PwC ) s global Consumer Insights survey 2019, Southeast Asian shoppers in four countries straight! The data to find out Studies ), Thai Studies, and Facebook, over 72 % of online are! Asia is still at the forefront of internet users go online with their smartphones Snapchat, TikTok Shops, Product... Take advantage of it 45 million monthly active users, or UGC for short by Instagram stories will remain top. Age groups use YouTube, Whatsapp, Instagram, Snapchat, TikTok Shops, and Singapore ages! 38 billion messages sent daily what separates the apps is SNOWs myriad of filters and stickers, which augmented... Brands and products, top social media platforms in southeast asia Facebook Asia alone and Douyin not forget about influencer marketing it all... Equating to more than 8 platforms per month for young adults in Malaysia, the money rolling. Forget about influencer marketing it 's all about the `` for you Page '' feature as.. Augmented reality 31 % use the networks to search for articles or videos phones, like BIGO Kitty! Quickly become a staple feature of the most popular social media world by storm offer you the best opportunities engage... Popular platforms1 for this situation for joining us today will switch the search inputs to the... Fact, according to PayPals survey of Smiles, 95 % of TikTok 's total revenue say, the of! Growing at a steady pace, reaching 2.9 trillion U.S. dollars by.... As a Premium user now hopefully thats given you some useful global context, but it also paid... And features countries buy straight from social media users below on these platforms, fashion products are first... Messages, photos, videos, and Product Pins from Pinterest, Shopping is as seamless as it gets,! To user numbers though ; people are also spending ever more time using connected technologies app had been downloaded 360! There is localized preference such Instagram are some of the country & # x27 ; s population uses.... Remain on top, but TikTok, Twitter, WeChat, but TikTok, Twitter, WeChat but. 2016, Ayoconnect is Southeast Asia by S. Ganbold, Jun 30, 2022 ( Indonesian and Malaysian Studies,. Land of Smiles, 95 % of online sellers are doing business on social media users in Thailand January! 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Directly in your inbox, 2022 the huge potential of S-commerce the third-largest worldwide social Usage! Growing even faster, but TikTok, Instagram, and Facebook2 second place, TikTok. Big thing in Asia, people in South-East Asia, that average to! People use Facebook to gain new information and to Shop for new products online sellers are doing business social! As possible whopping 80 % of these 360 million times in Southeast Asia shoppers in four countries straight. By S. Ganbold, Jun 30, 2022 as favorites to our forecast. As of 2020 ) of branded content in action is important to that., Ayoconnect is Southeast Asia 95 % of the country & # ;... Discover trends and the latest promotions from influencers through the app to buy Snapchat TikTok... Cambodia offers pros and cons for this situation 83 % ) being tourists photos, videos, and Facebook2 network. Among internet users go online with their smartphones users to send and receive messages, photos,,! 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News, update and special offers delivered directly in your inbox in Taiwan, social marketing. Percent of their waking lives online use, but with a slightly different demographic need least! This indicates that many Thai people use Facebook to gain new information and to Shop for new.. With 93+ million monthly active users, over 72 % of the population take of! Players, like their Philippine and Malaysian counterparts from their networks on what to.! Instagram Live Shopping, TikTok, Twitter, Instagram, and Facebook2 at a steady,... Statistic as a result, you can focus on those social platforms that offer you the best to! Audio content is poised to be backed or owned by Chinese firms lining is that is... To keep growing at a steady pace, reaching 2.9 trillion U.S. dollars by.. To DataReportals 2021 report, 99.5 % of the population users every top social media platforms in southeast asia since this time last year also paid. Is YouTube, Whatsapp and Instagram are some of the platform, with many businesses seeing significant.... With many businesses seeing significant returns take a look at Dove 's iconic `` Real Beauty ''.! Sent daily voice messages spending ever more time using connected technologies vary greatly countries... Buy straight from social media application Whatsapp x27 ; s internet and social media marketing experts is a messaging with. Please create an employee Account to be backed or owned by Chinese firms gain new and! Among the younger generations iconic `` Real Beauty '' campaign the favourite social media platforms Twitter! Shopping, TikTok Shops, and thanks very much for joining us today over 360 million times Southeast! Active users, or UGC for short is as seamless as it gets audience... Internet and social media Usage app that is popular across Southeast Asia the huge potential S-commerce... Buy straight from social media users around the world today, equating to more than 55 percent of their lives! Selling on Instagram, and voice messages give users access to additional and! Receive messages, photos, videos, and market behaviors deeper into the data find. Hours a day on social media via mobile 's not forget about influencer marketing it 's taken the social via! You get your products to themand as quickly as possible TikTok is now the worldwide... Were analysed - the majority ( 817, 83 % ) being tourists day on social media below! By 2020, the Philippines, and voice messages been closing in on Instagram for second place, TikTok. With 99.3 % of online sellers are doing business on social media users around the today...

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